LUMINATE YEAR-END REPORT
Added 2025-01-15 16:11:23 +0000 UTCsome interesting takeaways:
a lot huge focus on superfans
Gen Z dominate the "super fan" category
Gen Z are concert goers
Taylor Swift dominated 2024
"Cultural exchange" is a big word in the music industry as everyone seems to want to go global
They called Philippines and South Africa non-english speaking markets. Both markets speak english.
Download the full report. You can also go to their website
Comments
Thanks for the highlightsβshould make my reading doc easierβ£οΈπβ£οΈ PS why do you think *I* designated RP & all Africa as non-English speaking?
Ayda Lucero Fleck
2025-01-15 16:53:14 +0000 UTC
